Tuesday, February 14, 2012

Honda: The Power of Dreams - Exceptional Like You TVC

February- The month of Love began with a lot of love filled commercials! But this one that combined success and love in right proportions really struck a chord.
A classy ad with right amount of emotions thrown in to it, shows how some things remain the same even when success strikes. And the clever use of lines "What makes you exceptional, Success or the way you handle it?" gives it the right lift. And when the girl thinks "All men are alike", you heart says a million yeses!!! But all is well and there is the Awww moment when he says the word "You"!!!
This ad so well captures the target of Honda City. The young achievers! Dentsu Marcom has suddenly woken up- looks like!When the recent sedan ads have been crammed with shots from different angles and abbreviations that have to be unscrambled, City is suddenly talking the right language!


                                                                       VERDICT: J

No comments:

Post a Comment