Moov: Pain angle is so Moving!

Like I said, February gave a fair share of love filled ads! It is the kind of ads that you think about when you are on your own! Moov has always been on the emotional side, making you feel that backache could be such a party popper! And let's face it, before Moov, we hardly had any non-greasy pain balm to apply and kill the pain! The words Statue and Moov, used through the commercial would certainly bring memories to many of us! :-)

The "Statue" commercial is so love laced and perfect! In 38 seconds you see romance, playfulness,pain,relief and drama! The market leader has certainly not moved away from the positioning which is rock strong! And the tagline which has become so very familar "Aah se Aha tak" is still not Mooved! Smart move from Moov.

VERDICT: J